Sofia Arrieta. Art direction, brand design, digital content.

Red Rocks crowd under blue projection light
It’s Murph, Red Rocks, Apr 2026Projection graphics by Sofia ArrietaPhoto: Nik Katz / @jpg.nik
SuperMush tent and inflatable mushroom at Bonnaroo
SuperMush, Bonnaroo 2023Activation design by Sofia ArrietaPhoto: Andreas Alfaro / @andreas.alfaro
Group wearing Wet Disco tie-dye merch
Sofi Tukker, The Knocks, SuperMushWet Disco merch drop Jan 2024Merch design by Sofia ArrietaPhoto: Vanessa Vlandis / @vvlandis
Under The K Bridge poster wheat-pasted on a Brooklyn wall
It’s Murph, Under The K Bridge, Aug 2026Poster design by Sofia ArrietaWild posting in Williamsburg, BrooklynPhoto: @la.vegaaaa
SuperBus, a VW bus in a full illustrated wrap
SuperMush, SuperBus, 2025Custom VW wrap design by Sofia ArrietaPhoto by Sofia Arrieta
Pink projection graphic on the rocks at Red Rocks
It’s Murph, Red Rocks, Apr 2026Projection graphics by Sofia ArrietaPhoto: Abraham Quezada / @a.qzda
Friends wearing the It’s Murph and SuperMush merch
It’s Murph, SuperMushMerch drop Sept 2024Merch design by Sofia ArrietaPhotos by Sofia Arrieta
SuperMush Supplemints tins in illustrated packaging
SuperMush, Supplemints, 2023Packaging design by Sofia ArrietaPhoto: Mykyta Vashchenko / @vashchenko_photo
Red Rocks show poster with the bucket-hat character
It’s Murph, Red Rocks, Apr 2026Promotional artwork by Sofia Arrieta
Woman holding SuperMush Daily Creatine Gummies at the beach
SuperMush, Daily Creatine Gummies, 2026Packaging design by Sofia ArrietaPhoto: @kevincharlesmacaraeg
Cover for the it’s murph project, a wall of show posters with his logo across the center
IllustrationTour ArtMerchandise